More than 6 million passengers made their way through General Mitchell International Airport (GMIA) in Milwaukee, Wisconsin last year. That’s a lot of people trying to navigate through the complex to find their destination.
When GMIA officials wanted to upgrade their airport to a cleaner, more efficient facility, they also knew it was an opportune time to also implement a brand-new wayfinding sign package (featuring the “latest technology and effective design”) throughout. That’s where Sign Effectz pitched in.
Thanks to Sign Builder Illustrated’s Jeff Wooten for this detailed feature coverage of the GMIA sign package. Click here for the full story, “On Time Signage”