According to Adam Brown, Sign Effectz President, “Good marketing comes from having good core values. Good values make transparency easy.” The key thing is to market based on your core values. Sign industry publication, Signs of the Times, featured the Sign Effectz approach to marketing in its December, 2015 issue. Thanks to editor Steve Aust for the story. To read the full story, click here (see page 55). http://www.nxtbook.com/nxtbooks/STMG/sott_201512/index.php#/58