Adventure Rock is an indoor climbing gym in Brookfield, Wisconsin that provides a fun and challenging climbing experiences for people of all ages.  Their facility in Brookfield, Wisconsin has over 12,000 ft2 of textured climbing surface.  Our team is proud to announce that it recently built and installed a new monument sign.

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The owners were looking to improve their existing freestanding sign to better reflect their image and branding as a fun activity for families, teams and adventurers.  The ultimate goal is to improve brand awareness and visibility to both existing and prospective customers.  They chose Sign Effectz, Inc. for the new sign because of our unique ability to provide design creativity and respect for their budget.

We built and installed a new double-sided dimensional 15’ H x 11’4” W monument sign.  The new sign features a diamond shaped face with a combination of routed push-thru acrylic and flat back up illumination.  To give it a good look, it also has dimensional reliefs between the faces, reveals and base.  Steel supports help provide stability.

The initial concept was created the owner.  Sign Effectz, Inc. Sales Manager, Michael Dlugi, collaborated with the owner of Adventure Rock to refine and add dimensional features and elements to the new sign.

What’s next? Keep an eye for another new sign for Adventure Rock to be installed at their new location in Milwaukee!

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