We want to welcome Mike Dlugi as Sales Representative at Sign Effectz, Inc.!

Mike is a sign industry veteran committed to excellence and customer satisfaction. Having started in the business in 1994, he’s done everything from small vinyl letter signs at a local convenience store to managing national accounts. He began his career as an installer and fabricator to get a feel for the industry with the plan to move into sales. It’s given him an in-depth appreciation for how to successfully manage every step of the process from sign design to installation.

According to Mike, “There are three things to look for in a great sign. First, your sign has to convey the name and logo and represent the business, that’s its main function. It also has to be attractive to create great visibility for your business or institution. Last but not least, it has to have quality components and construction so it’s long-lasting.”

One of the most visible projects in the area that Mike had the opportunity to participate in is the Quarles & Brady sign in downtown Milwaukee. What’s so cool about a free-standing sign on the roof of an office building? They used a helicopter to install it!

When he’s not helping out customers with their signs, he’s into a lot of sports, his favorite being full contact kick boxing. “It’s the real thing. We put on the head gear!”

-Adam Brown

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