Why Project Scope Control is the Most Underrated Skill in the Sign Industry

In the sign industry, we work at the intersection of design, engineering, and construction. And if there’s one skill that can make or break a project—it’s project scope control.

 Over the years, I’ve watched the role of the Project Manager evolve. Back in the day, salespeople used to handle everything. They’d sell the job, then stick around to see it through—managing the timeline, juggling install logistics, and chasing down answers from clients. That model worked… until it didn’t. As projects grew in complexity and clients expected faster turnarounds, that “do-it-all” approach started breaking down.

Today, we have dedicated Project Managers—and it’s been a game-changer. These folks don’t just manage tasks. They own the client relationship, set expectations, and keep jobs on track. But with that responsibility comes pressure. One of the biggest traps I see even experienced PMs fall into is giving up control of the scope—especially under pressure from a General Contractor or an outside “expert.”

A Real Life Example

Let me give you an example. On a recent project, we were dealing with a sign industry veteran who tried to push through some major last-minute changes. This person didn’t like part of the original scope and insisted on doing things his way. The issue? His requests weren’t in the contract. Our PM, trying to keep the peace, gave in. The result: delays, extra costs, and a frustrated team. It was a hard-earned lesson in why we have contracts in the first place.

Scope creep is real—and dangerous. It’s more than just a few extra hours or small tweaks. It’s a slow erosion of your schedule, budget, and credibility. That’s why I’m a big believer in managing expectations up front. Be crystal clear on what’s included, how long it’ll take, and what it will cost. Then hold that line. Communicate often. Document everything. And if someone wants to change the plan? Get it in writing, and adjust the budget and timeline accordingly.

The Three Most Destructive Words We Hear

I want everyone to beware the three most destructive words in commercial sign project management: “Could you just…”

It sounds innocent enough. “Could you just move the sign over a little?” “Could you just add our new logo while you’re at it?” Before you know it, the original scope is out the window. These quick asks may feel like favors, but they’re really change orders in disguise. The minute our PM’s hear those words, I want them to pause. Go back to the contract. And make sure they’re protecting the time, cost, and quality standards our team is responsible for delivering.

Bottom line. Here’s our approach to developing PMs. We introduce them to Project Management Professional (PMP) training. It’s crucial that they study and apply the fundamentals like change management. They’re amazed at how much easier it becomes to hold the line when you understand why the line exists.

Respect The Scope

We’re in a high-pressure, fast-paced industry. But that’s no excuse to let scope control slide. If you want projects that come in on time, on budget, and without surprises—trust me when I say “respect the scope”.

-Adam Brown