Adam Brown, the Milwaukee Admirals marketing staff and team owner Harris Turer, brainstormed on ways to build the hockey team’s brand among its fan base. Harris Turer wanted to engage with fans and reinforce the team’s brand. He decided they needed to design and build a giant goalie mask that not only embodied the team’s current brand and color scheme, but also paid homage to Milwaukee and to previous aspects of the Admirals brand, such as past logos.
We take great pride in achieving the behind the scenes engineering necessary for exciting project like this one. It was quite challenging from a form and function stand point. We’re happy to say, it’s a huge hit with fans as well as the team! For the complete story, click here.
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