Thanks to Jeff Wooten of Sign Builder Illustrated for this feature article.

The Milwaukee School of Engineering (MSOE) in Wisconsin is a well-respected university that’s located in the downtown area. When school officials wanted highly visible identity signage featuring their square logo (white M-S-O-E letters over a red background) built and installed onto two sides of a high-rise apartment building on campus, it required “engineering” a relationship with the right sign company.   Read the full article.

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