Michels Center for Cancer Discovery Exterior Signage

Sign Effectz was proud to play a small part in the exterior building signage for the Medical College of Wisconsin Michels Center for Cancer Discovery. On installation day, the red MICHELS letters were lifted high above the Milwaukee medical campus and guided into place by our crew, joined with the building’s existing lettering to complete the name. For a timelapse view of the job, jump to our YouTube channel.

The Why Behind Our Commitment

It’s the kind of moment that reminds us why we do this work. A sign on a building like this is significant because it carries the name of a family and the mission of the people inside the facility. The name now on its exterior honors the Michels family’s commitment to cancer research.

Projects like this take careful planning, the right equipment, and a team that knows how to work together. We are proud of their diligence, attention to detail and commitment to getting signage right.

We couldn’t be more grateful for the opportunity to pitch in on this fine exterior building signage, and we congratulate everyone who made this milestone possible.