We believe signage creates a sense of arrival and communicates a brand’s personality. Our work for Norden Range Apartments in Oconomowoc, Wisconsin demonstrates the impact of a thoughtfully designed and fabricated sign package.
From the first turn into the property, visitors encounter cohesive signage that reflects Norden Range’s modern architectural style and upscale living experience. The package included a prominent entry feature, wayfinding elements, and branding that work together to establish a clear visual identity for the community.
SIGN PACKAGE COLLABORATION
The development’s design team wanted signage that aligned seamlessly with the warm finishes and clean lines of the apartment homes and clubhouse. Our team collaborated closely with them to create solutions that look like a natural extension of the property’s aesthetic. Every detail—from material selection to typography—was carefully considered to deliver signage that feels consistent and intentional across the site.
Durability was another key priority. Wisconsin weather can be tough, so our fabricators used materials engineered to withstand year-round exposure without compromising style. The result is a sign package that will perform for years to come.
DESIGNED TO WELCOME RESIDENTS
One of the highlights of this package is the striking main entry sign, designed to welcome residents and visitors while providing high visibility from Pabst Road. Supporting wayfinding signage guides people smoothly through the community, while branding elements at the clubhouse and amenities reinforce Norden Range’s identity as a modern, welcoming destination.
By delivering a complete sign package, Sign Effectz helped Norden Range create a branded environment that strengthens the property’s appeal and gives residents a sense of pride in where they live.
At Sign Effectz, we thrive on projects like this—where design, craftsmanship, and strategy come together to make a lasting impact.
