The Medical College of Wisconsin (MCW) has officially opened its new Center for Cancer Discovery in Milwaukee — a $150 million, 161,000-square-foot facility designed to accelerate breakthroughs in cancer research. Located on the Milwaukee Regional Medical Center campus, this cutting-edge building fosters collaboration among top scientists and strengthens Milwaukee’s role as a leader in medical innovation.
At Sign Effectz, Inc., we are proud to have played a minor role in this landmark project by fabricating and installing the exterior building signage that boldly identifies the new Center for Cancer Discovery. Large-scale, institutional signage design requires precision and expertise, and our team delivered both—ensuring the Medical College of Wisconsin signage reflects the institution’s reputation for excellence while complementing the architectural vision of the facility.
Exterior Signage for a Building Dedicated to Research
Our work involved custom fabrication and careful installation. These exterior signs create a strong visual identity and enhance the presence of the facility within the surrounding community. For a building dedicated to life-saving research, the signage needed to be as impactful as the mission inside.
This project underscores our commitment to delivering custom signage in Milwaukee that elevates brands, improves visibility, and leaves a lasting impression. Whether it’s a major healthcare campus, corporate headquarters, or local business, Sign Effectz has the experience and expertise to manage large-scale signage installation from concept to completion.
More Than Just a New Building
The Center for Cancer Discovery is more than just a new building—it represents hope, progress, and innovation in cancer research. We’re honored that our work will serve as a symbol of the important research and discoveries taking place at MCW for years to come.
