Our Promise, Renewed: 2026 Brand Promise Signing

Every year, we pause for an important reason: to come together as a team and recommit to the values that define Sign Effectz.

Last week, our entire company gathered for our annual Brand Promise signing. It’s a tradition we’ve upheld for years, and one that continues to matter just as much today as it did when we first put pen to paper.

More Than a Signature

Our work has never been about simply fabricating signs. We exist to combine creativity and technology to produce visually effective, physically durable work that evokes emotion and reflects our customers’ personality. What we build represents their brand—and our name.

Signing our Brand Promise is our way of reminding ourselves that every project, every interaction, and every decision should reflect that responsibility. This is not a marketing exercise. It’s a personal commitment each team member makes to you the customer and to one another.

What We Commit To

When we sign our Brand Promise, we reaffirm the principles that guide our work:

• We do what we say we’re going to do.
• We take ownership of our work—and our mistakes.
• We collaborate with our customers every step of the way.
• We find a way to get it done, especially when the project is complex or challenging.
• We deliver quality craftsmanship with professionalism and integrity.

Our customers aren’t buying a sign. They’re investing in a relationship built on trust, communication, and shared pride in the final result.

Built on Craft, Driven by Integrity

We are an art studio—artists and craftsmen who manufacture ideas into structural interpretations of graphic art. That mindset demands accountability. Even the best-laid plans can change, but our core values ensure that we stay aligned and deliver a project that reflects our standards. It’s what you’ve come to expect.

Looking Ahead

We do this with a ton of gratitude for our customers. You trust us with your brand. And you expect certainty from your sign partner.

This annual tradition keeps us grounded in why we do what we do—and sets the tone for the year ahead.

• Adam Brown