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Milwaukee Museum Exhibit Signage

Freestanding exhibit sign Freestanding exhibit signFreestanding exhibit sign

Discovery World Museum came to us looking for a way to create a large scale entrance for its Briggs & Stratton corporate exhibit.  They wanted a 6’ tall wall that was free-standing and could withstand the wear & tear from continuous tour groups.  Especially important would be durability as they wanted the kids visiting the museum to be able to play on the sign.  The objective: design and build museum exhibit signage as strong as a fence post.

Our solution was an aluminum channel letter (12” deep), contoured to match a spiral staircase in the museum that the letters are mounted to.  The “Milwaukee” part of the sign is mounted on tubes to match the spiral of a staircase.  The “Muscle” part is attached to the floor.  The sign features a Matthews acrylic clear coat paint finish, aluminum welded construction and a CNC machined profile.  We did the design, manufacture and install.  This project was particularly enjoyable because it was different than your standard flat building sign and was fun to design.

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