Channel Letter Signs Milwaukee

new restaurant sign

The Love Shack is a former Polynesian themed restaurant and lounge in Milwaukee, Wisconsin.  Their new exterior building sign is 47.5” H x 216” W overall and is a very colorful representation of the client logo.  It features white ACM backer panel and 3M translucent vinyl film. All black letters are reverse pan halo-lit.  They’re painted MP Satin Black and four other client-specified branding colors.  The heart and house parts of the logo are custom face / halo lit channel letters.

To reinforce the tropical island atmosphere, Sign Effectz also built three tiki torches, which were hand-painted for a bamboo grain look. LED lighting mimics the flickering of a real flame.

Installation was on schedule, before the restaurant’s soft opening.  The Sign Effectz, Inc. crew carefully removed the old channel letters and raceway and connected the new sign, reusing the existing power connections.