Sign Effectz, Inc., an innovative custom sign manufacturer in Milwaukee, WI, announced its design and manufacturing collaboration with artist Therese Lahaie, in Emeryville, CA.
Her art commission project, “Crossing Signal Mosaic.“ is a ceiling mounted light sculpture composed of programmed, DMX-controlled LED boxes that display a pulsing array of pedestrian crossing signal imagery. In a competitive housing market, real estate developer Equity Residential wanted a work of art that would illuminate its building and attract young tenants. The City of Emeryville Art in Public Places Committee sought an installation that would combine art and technology to reflect a focus on neighboring businesses and companies.
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