Discovery World Museum came to us looking for a way to create a large scale entrance for its Briggs & Stratton corporate exhibit. They wanted a 6’ tall wall that was free-standing and could withstand the wear & tear from continuous tour groups. Especially important would be durability as they wanted the kids visiting the museum to be able to play on the sign. The objective: design and build something as strong as a fence post, but that has the look of a freestanding exhibit sign.
Our solution was an aluminum channel letter (12” deep), contoured to match a spiral staircase in the museum that the letters are mounted to. The “Milwaukee” part of the sign is mounted on tubes to match the spiral of a staircase. The “Muscle” part is attached to the floor. The sign features a Matthews acrylic clear coat paint finish, aluminum welded construction and a CNC machined profile. We did the design, manufacture and install. This project was particularly enjoyable because it was different than your standard flat building sign and was fun to design.